3 Tips to Elevate Your SEO Right Now for Beginner Bloggers
9 min read
Wouldn’t it be nice to make $95,134 in passive affiliate income without any emails, sales, or social media following?
On top of that wouldn’t it be great if you didn’t have to rely on Pinterest for traffic?
And how great would it be to feel confident that your traffic would be there long term?
Don’t get me wrong, getting Pinterest traffic is a great start, and it’s faster than getting traffic from Google, so it’s a good idea to focus on that when you’re starting out.
But you know that your long-term strategy isn’t to stick with Pinterest only, and you’re wondering what the next step is?
If you’ve had your site up for a while now, and you’re focusing on creating your content and posting on social media, you’re ready for the next step to increase your traffic.
The next step is to tackle SEO.
I know, it can be intimidating. I avoided it for a long time, too. But I decided I was ready to take that next step and focus on getting more diversified traffic.
So I wanted to outline some tips I’ve recently learned from my SEO teacher Mike Pearson’s Stupid Simple SEO course that you can implement now, to improve your SEO and shatter your Google traffic record!
Oh – and by the way, the person who made that $95,134 was Mike, himself! Be sure to check out his free 5 day training!
Disclosure: Some of the links in this post may be affiliate links, which helps support our site. Please read our policy here.
1 | Get clear on your content
Although this seems obvious, I want to ask you a question.
Have you written any content that is not related to your main topic? Back in the old days of blogging, a lot of bloggers wrote in ‘diary’ form. They would talk about their lives in such detail, you started to get to know that person. Back then, blogs were for people who wanted to keep family members updated on their lives who may have lived far away.
The problem with this, is that it’s confusing Google, and your audience!
If you want to really build your website and tribe to create a community, you need to be more focused with your content strategy.
It’s time to start thinking about what your audiences problems are, not what you ate last night. I hate to say it! If you’re writing a health and fitness blog and you’re throwing in posts about travel, your audience (and Google) are going to be confused.
So try to be more clear about what problem you’re solving, and if it’s something YOU would want to read about someone else.
Why does this relate to SEO?
Google rewards those who stay on your page longer, so if they click away from your post because they aren’t interested in your vacation photos, time to switch things up!
This leads us to our next tip:
2 | Determine the problem you’re solving, and solve ONE at a time
I know it’s very tempting to create a site based on multiple topics, because you have ideas and thoughts to share about all of those things.
I was totally guilty of the same thing! I wanted to talk about Personal Development, Wellness, Health (sleep, eating), Habits, Online Business, Ecommerce – etc. All the things!
But after learning more about SEO from Mike Pearsons Stupid Simple SEO course, I realized I’m effectively cannibalizing my own traffic because I was trying to be an expert in all things. That’s a problem! Yes, you could be skilled in multiple topics, but if someone is searching for the best person on How to Sell on Amazon, they aren’t going to want to read a blog by someone who also talks about getting the best sleep and creating habits. They want to find someone who is more of an expert, and knows all the ins and outs of Amazon, instead of someone who dabbles.
Don’t get me wrong – you can always add more topics and become an expert in these things later, but taking one topic at a time will help you fill that silo (or category) and then move onto the next one, like a grain silo.
I will say, I did narrow down my niche to 3 topics, however I believe that is the max you should do. I’ve heard from other popular bloggers that 5 is the max, but I learned from Mike’s course that 2-3 is the max amount of topics you should focus on.
Why does this relate to SEO?
Google’s intent is to show the user the most expert person on the topic someone is searching for. They want to give the viewer the most perfect result based on what they’re searching for. You’ll get higher rankings if you have many keywords related to the main and sub-topics of your niche, which turns into a snowball effect! Pick a topic, and masterit.
After we clarify the purpose of our posts, and narrowed down the main topic we want to cover in our blog, next we want to do something that seems like a no-brainer.
3 | Write about the most popular topics in the most epic way
This may seem blatantly obvious, but maybe it’s not.
When I first bought some blogging courses, I heard things like “brainstorm ideas for posts” (ugh) and “throw spaghetti at the wall and see what sticks” (sounds like a waste of time).
I did that for a while, and was disappointed with the results. Then, I started hearing things like “throwing spaghetti will get you nowhere fast” (that’s what I thought!) and instead I should write about what’s popular in my niche.
But, hasn’t everyone else written about it already?
Yeah, for sure. But they haven’t written about it in your way. The audience you’ve attracted is looking for how you explain it, not some garbled recycled word-vomit from a bigger site that is less personable. Your audience want to hear from you, who’s experienced it, and been in it.
So what you can do to find popular topics is to:
- Install the KeywordsEverywhere keyword extension
- Go to AnswerthePublic.com and sort by the ‘data’ tab with the KeywordsEverywhere extension installed
This will show you all the keywords with the actual search numbers next to the terms.
Use both of these tools to find popular topics, and look at Google’s “people also ask” section. You can use these for your blog topics, as well as your headings in your post.
Next, create totally amazing content – Skyscraper style. If you’ve never heard of the Skyscraper Technique, check out Backlinko’s Skyscraper Technique post.
The most important lesson here is: Make your content better than what’s on the first page of Google.
Read that again:
Make your content better than what’s on the first page of Google!
Why does this relate to SEO?
Targeting the keywords people are searching for, and create content that is better than what’s on the first page will help you climb the ranks and get more traffic, fast!
Now, I’m not an SEO expert, but I know a fantastic course who will help you get more traffic and more passive income on your site, without having to rely on crazy Pinterest and ‘good pin designs’ to get clicks.
In fact, I highly recommend you sign up for the Free 5-day SEO Bootcamp with Mike Pearson. He took an affiliate website from $0 to $95,134 using SEO in only its second year! Um, yes please!
I took his course, and I’m well on my way to growing my traffic. With the recommendations Mike has given on creating your content silos and refining your content, I’ve been able to map out my content plan, and line them up with my affiliate launches for the next year or more if I wanted! The real value comes in his step-by-step videos on keyword research, though. Finding those keywords that you can actually rank for will launch your traffic out of the water from what it is now.
Even if you have multiple topics on your website, and you have no clue how to do keyword research or how you can outrank those big sites with those popular topics in your niche, check out Mike’s free training – it’s gold, and you’ll take away some great tactics to dip your toes into the SEO pool that I know you’ve been dreading (because I was there, too).