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How to Create an Amazing Podcast with Very Little Tech Knowledge

by | Apr 18, 2019 | Business

20 min read

Podcasts.
Audio blogs.
Content marketing.

Whatever you call it, podcasts can be used in multiple ways to grow your business!
Whether you choose to use podcasts as your primary method of content to your audience, or as a supplemental method, you’re likely wondering “how do you make a podcast? How do you even get started? What if I’m not a tech person?”

In this post I invited Krystal Profitt to dig deep and teach us how to start, launch and market your podcast to create deeper connections with your audience!

Krystal is a podcaster at The Rookie Life and blogger who is joining us from www.KrystalProffitt.com. She teaches other entrepreneurs how to start and grow a podcast successfully!

She’ll cover the most asked questions about podcasting such as the tech sides of running a podcast, how to get started with almost no tech skills, how to dive deeper for your audience, launching your podcast, marketing your podcast and much more in todays post!

Are you ready to start your podcast? Let’s do it!

Take it away Krystal!

Disclosure: Some of the links below may be affiliate links, which helps support our site. Please read our policy here.

Although tech is part of podcasting, it’s not complicated.

We fear the “unknown”.

Entrepreneurs ask me all the time, “How can I create an amazing podcast when I have so little tech knowledge?”

And my answer is usually, “Trust me…if I can do it, you can do it too!”

You see, it’s not about having the most knowledge of all things technical when it comes to podcasting. The real question you should be asking yourself is, “Do I have what it takes to figure out how to create an amazing podcast?”

That’s what we’re going to talk about today.

And I’ll be honest with you, not everyone has what it takes the podcast.
(You should see me uncomfortably wincing right now…)

 

Keep Your Chin Up!

I don’t say that to discourage you or to keep you from dabbling in the world of podcasts. It’s just that I want you to know that the mental and emotional exhaustion of those first few weeks getting started is taxing.

It’s not always easy to create something you truly love.
And on top of that something you’re proud to attach your name to.
And then sit around and wait to see how the world reacts to it. (Which in case you didn’t know, you have absolutely no control over how the world will react to your creative genius.)

What you do have control over are the simple steps that it takes to get started with a podcast …even if you have no idea what you’re doing! (Yay! I can hear you cheering at that news! What a relief, right?!)


And that’s kind of the basis of my entire message:

Keep It Up, Rookie. We All Have to Start Somewhere!

 

I didn’t know what I was doing when I started. So, believe me when I say you are in good hands. I will make this as painless as possible. I promise that even if you’re just getting started and don’t fully understand the small details of running an online business, you can figure out how to run a podcast.

So let’s get started!

 

Ingredients for an Amazing Podcast:

  1. Your Message
  2. Your Format
  3. Your Equipment, Software, & Hosting Site
  4. Your Launch and Marketing Plans
  5. Your Grit

 

 

1.YOUR MESSAGE

Before we dive into the technology that goes into podcasting, I want to make sure that you have a really refined message.

 

Who are you talking to?
(The people behind the earbuds…)

What are they doing while they’re listening to you?
(Working out, commuting, pushing their kids in a stroller around the neighborhood…)

What do they need from you?
(Motivation, Entertainment, Education?)

How are you going to address their needs every single week?
(What problem are you solving for them? What drives them to come back for more?)

  

Don’t worry if you don’t know the answers to all these questions. I definitely didn’t when I first started, but it’s something that I’ve learned over time producing The Rookie Life Podcast.
My suggestion is to start with one overarching theme of your podcast and go from there. But I want to dive a little deeper into the most important question.

 

Who Are You Talking To?

Who is your audience?
Do you know them – personally or only online?
Are they potential clients that you hope to work with one day?
Will it be just your friends and family for the first few months while you figure out what you’re doing?
Is it going to be creatives that are trying to find their purpose in life?
Or is your audience executives who are looking for guidance on getting to the next level?

In each of these scenarios, the audience is addressed in a different way. If I were talking to potential clients or customers, I wouldn’t try to sell to them every single episode.
would share maybe parts of my story. Or interview people that could add a ton of value to their lives or their businesses. I would share valuable content so that they are excited to show up every week to see what’s new!

If you’re talking to friends and family for the first few weeks of your podcast, (which is what I DID by the way) , then interview people that make you feel comfortable.
You know, 
those people that won’t laugh at you if you mess up or say the wrong thing or have internet connectivity issues. (By the way, all of those things happened to me.)

If you’re talking to creatives looking for their purpose, give them actionable steps to take after each episode. Maybe even include resources in the podcast show notes every single week.

And if I were talking to executives wanting to level up, I would put on my most professional voice, bring the latest and greatest industry trends, and popular topics.
They want to hear the good stuff that’ll help them get ahead of their competition!  

So you can see how knowing exactly who you’re talking to will help you show up better for your audience!

RELATED:
5 of the Best Passive Income Businesses We’ve Ever Seen
10 of the Best Digital Products Businesses to Start with No Money
51 Quotes on Success You Need to Jump Start Your Motivation
How to Steal the Daily Habits of Successful People for Yourself

 

2.YOUR FORMAT

 

Okay this is where the real fun starts to happen!

I encourage you to start listening to all kinds of different podcasts, today. I mean, not RIGHT NOW. You need to hear the other tips first! But then go listen to your heart’s content!

True Crime Podcasts…
Motivational Podcasts…
Business Podcasts…
Parenting podcasts…
Or even the ones where guys just sit around and drink beer and talk about sports.

No judgement here…Whatever floats your boat!

 

You Need Variety in Your Life

The point is to listen to a variety of podcasts. The reason? So you can decide what you like about other shows and what you know you can do way better!

Some things to pay attention to while you’re examining format are:

  • Length of Show
  • Music
  • Ads
  • Calls-to-Actions
  • Intro and Outro

 

I’ve listened to podcasts for several years. The spectrum ranges all over the place for how people form at their shows. So there isn’t one specific formula that is right or wrong. It just depends on what feels right to YOU.

If you want to have a daily solo podcast that’s 15 minutes long with no music and a self sponsored ad, then I say go for it! If you want to have an hour-long interview podcast with music, sponsors, and the same intro and outro for every single episode…then that works too!

But I encourage you to figure out the format of your show before you ever start recording anything. Remember, you can always change things later, but you do need something to start with.

 

3.YOUR EQUIPMENT, SOFTWARE, & HOSTING SITE

 

Podcast Equipment? Where Do I Start?

One of the most asked questions that pops up in online groups is, “What equipment do you need to start a podcast?”

I totally understand how overwhelming this can feel because there are so many opinions out there! People telling you, “Buy THIS microphone,” or, “This computer,” or, “Have ONLY this type of setup in order to rank number one on iTunes!” 

But I want us all to take a deep breath…
Because what I’m about to tell you is going to give you a lot of relief.
Hopefully it’ll also inspire you to let go of comparing yourself to people that are further along in their journeys.

The first 37 episodes of The Rookie Life Podcast (now The Proffitt Podcast) were recorded using a $21 USB microphone. Yup, one that I got off Amazon because the reviews were good and the Price Was Right! (Bob Barker would be so proud!)

There are many reasons why I bought the specific microphone I did (and why I continue to endorse it to my Rookie Podcasters), but I’ll just give you a few: 

  • It’s a good, quality microphone for an affordable price.
  • I didn’t have to spend hundreds of dollars on a microphone and then end up hating podcasting!
  • I could easily move it around in my office.
  • It sounded good.

 

You don’t have to spend a small fortune on equipment in order to create an amazing podcast.

 

Along with the USB microphone, you need a computer with an internet connection. It would be amazing to do everything from your phone or other mobile device (because let’s be honest – they’re like an extension of our bodies these days) , but we’re not there just yet.

And that is all of the actual equipment you need to record your podcast.

So if someone is telling you to spend a ton of money on condensers and switchboards and whos-its and whats-is and gadgets and gizmos-a-plenty…Don’t listen to them! You can produce a quality show with the basics.

What Software Do I Use to Record My Podcast?

The software that you use depends on the type of computer you’re working with. If you have a Mac, you’ll likely have the software GarageBand already installed. If you have a PC, you can download the free software Audacity.

Both of these programs serve the same purpose: Record, Edit, and Publish your podcast. I encourage you to download either these programs, if you don’t already have them, and start playing around with them ASAP!

*If you’re using Audacity, I have some great Audacity Basics tips for you to check out! It’s what I use.

RELATED:
5 of the Best Passive Income Businesses We’ve Ever Seen
10 of the Best Digital Products Businesses to Start with No Money
51 Quotes on Success You Need to Jump Start Your Motivation
How to Steal the Daily Habits of Successful People for Yourself

 

Don’t Be Scared!

 One thing I’ve noticed with beginner podcasters is uneasiness with their voice. Do you remember what it was like when you heard the voice on the answering machine at your house?

It would say something like, “Hi, you’ve reached the Blair household. We’re unable to come to the phone right now, but if you leave a message we’ll call you back as soon as we can. Thanks so much and have a great day!” (I can hear Mom’s voice echoing in my memory!)

Mom hated hearing her own voice! And it’s the same thing with a lot of first-timers. 

It is weird to hear your own voice! But if you’re going to start a podcast, you need to get used to hearing yourself over and over and over again. 

It does get easier as time goes on, but when you first start hitting record and playing back your audio, it does sound super weird.

But I want you to go download one of these recording softwares and start recording yourself. Practice saying ridiculous things like, “This is what I would sound like if I was recording my podcast.”

I know that sounds dumb, but it’s what I did when I first started. I felt so weird and awkward. It’s just one of those things that you have to push past! Trust me, it happens to us all.

 

What the Heck is a Hosting Site for Podcasts?

The hosting site is the place where most people tend to get tripped up. But the hosting site is just the house where your podcast lives online.

Now, imagine a house. A house with wires running from it.

The house is your hosting site and the wires are transferring materials (your content) to your listeners. The “wires” – in theory – are platforms like Spotify, iTunes, Google Play, Stitcher, iHeartRadio, SoundCloud, Podbean, Etc. Those platforms are how your listeners get your content.

In other words, you’re only uploading content to your “house” (hosting site) and not to all of the “wires” (podcast platforms) . Does that make sense?

 

You DO NOT upload your podcast to all of these platforms every single week!

 

 

 I just heard your deep sigh of relief! This is usually the place where people get overwhelmed. Without knowing any better, they believe they have to upload their podcast to ALL of these places every week.

But now that YOU know better, I hope that feel that stress leaving your body because you don’t have to do that! (THANK GOODNESS!)

 The hosting site I recommend is BuzzSprout.com. And here’s why: it’s the one I use, your first 90 days are FREE, and they have amazing online support through their free Facebook community, blog posts, podcasts about podcasting, and other online resources.

 

4.YOUR LAUNCH AND MARKETING PLAN

See, we’ve already gotten through so many parts of podcasting and it sounds fun doesn’t it? You don’t feel overwhelmed anymore with technology! You feel excited to get started! Right!?

So let’s keep the ball rolling because this is where the fun really kicks in!

 When it comes to launching a podcast, I encourage you to develop a launch plan that grabs listeners attention and keeps them coming back for more.
I’ll ask the obvious question for you, “How do you make this happen?”

 

There are three steps:

  • Announce Your Launch Date
  • Build Some Hype & Anticipation Your Podcast
  • Launch with At Least 2-3 Amazing Episodes

 

Announce Your Podcast Launch Date

In my digital course, Rookie Podcasting, I encourage students to announce that they’re launching a podcast from the moment they enter.

I know that can sound a little intimidating, especially when you’re trying something brand-spankin’ new! But I’ve learned that when you make that announcement to the world, people automatically start asking questions.

 

What is your podcast about?
What kind of guests will be on your show?
Can I be a guest on your show?
When is it going to launch?
How often will you put it out?
What is a podcast?
How can I find it?
And the list goes on and on and on…

These are all amazing questions that your audience will have and they can help you build the content of your show in order to serve them better!

Build Some Hype & Anticipation Your Podcast

Start asking questions to your potential audience on social media. Or start adding value and get active in Facebook groups where your topic is already being discussed. You can say things like, “Oh, you’re interested in ______________? I’m actually starting a _________ podcast this year.”

You may get questions like, “Cool! What is the name of your podcast?” or “What makes your podcast different?” These are all the little things to consider when you’re creating your show.

But the point is to get the word out about your podcast to everyone you know and to anyone that may be interested in listening to your show. (Maybe you’ll find some potential guests too…)

So talk about it to your email list, shout it out on social media, create some buzz in the online groups and tell your friends and family!

Don’t forget to ask for a review and a subscribe when it’s live!
(I didn’t do that enough in the beginning. #LessonLearned)

 

Launch with At Least 2-3 Amazing Episodes

The philosophy behind the first few episodes of your podcast is to have either a short trailer episode or have an introduction episode. These can explain WHY you started your podcast, WHAT people can expect when they tune in, WHEN you’ll publish, and any other interesting facts about the WHO (you, your story, or your business).

The next 1-2 episodes should be some of your very best content!

In reality you want your best content to be published every week, but if you have a super cool idea or something that you know hasn’t been discussed on other podcasts, then why not launch with that?

Start strong right out of the gate! People will know you’re going to deliver them valuable information that they want to come back to every single week!

 

Marketing Plan

How are you going to tell people about your show?
Are you going to email your list and tell them when a new episode is out?
Are you going to blast it all over social media?
Will you post graphics to create hype around a new episode?

There are many ways to market your podcast, but I find that choosing 2-3 will work really well. Please don’t try to be all the places all at once! (Trust me, it’s exhausting!)

Try a few things out. See what works. Then stick with those few things that you know will make the biggest impact on your audience.

 

RELATED:
5 of the Best Passive Income Businesses We’ve Ever Seen
10 of the Best Digital Products Businesses to Start with No Money
51 Quotes on Success You Need to Jump Start Your Motivation
How to Steal the Daily Habits of Successful People for Yourself

 

 

5.YOUR GRIT

Have you read the book “Grit” by Angela Duckworth?
If you haven’t, I suggest hopping over to Audible, your library, or Amazon and grabbing it.
(After you finish reading this, of course!)

 I read this book last year and it completely changed my perspective on many things in my life. And I’m so glad I read it around the same time I started my podcast.  

Because podcasting isn’t always easy!

 Just like other aspects of running an online business or being an entrepreneur, having GRIT is a key factor in determining your success.

You may not get as many downloads as you planned for, and that sucks. I hope that doesn’t happen to you. But I also want to make sure that you have the tools in place for you to keep going if something sucky happens along your journey.

Let me tell you a quick story…

I was doing my very first interview. She’s a friend of mine who I knew had an amazing story! She would bring a ton of value during the launch of my podcast, I just knew it in my heart of hearts.

She already had an audience online and since we are friends from our hometown roots, I knew that our community would be interested in what the two of us were up to.

But I was so nervous. This was my very first interview. And you know what I did…I completely messed up plugging in my microphone.

The entire interview was recorded with only her audio and not mine!

Thankfully, after some Googling and some manipulating of my audio, I was able to re-record my questions and fix everything to make it sound decent. (Go ahead. You can listen to Episode 1 of The Rookie Life Podcast (now The Proffitt Podcast) and be the judge.)

If I’m being totally honest, I was about to use me messing up my very first interview as an excuse to quit.

My thoughts were telling me, “See you can’t figure this out. You couldn’t even do your first interview without messing something up. Maybe you’re not cut out to do this!”

 

But then I remembered something from the book “Grit”:

“Enthusiasm is common. Endurance is rare.”

Angela Duckworth, Grit: The Power of Passion and Perseverance


It’s easy to get excited and say you’re going to launch a podcast.
It’s easy to say you can start this thing and hope an audience will show up.
It’s easy to pretend like it’s not hard work.

 

But sometimes things don’t go as planned.
Sometimes people cancel on you last minute.
Sometimes your equipment doesn’t work.
Sometimes your internet goes out.
Sometimes all of your kids are home from school and you have to do 3 back-to-back interviews in the same day.


Stuff happens.
But you have to keep pushing past those moments of discomfort and keep going.

 

What steps are you going to take today to start your amazing podcast?

Because if you’ve gotten this far, then you know that the technology excuse is no longer viable. You know what you have to do. So I’ll leave you with one final thought…

ARE YOU READY TO START YOUR PODCAST IN 2019?

 

 

 

About Krystal

Krystal Proffitt is the founder of Rookie Podcasting – an online course that teaches entrepreneurs how to Start, Launch, and Market their podcast!

KrystalProffitt.Com – a website and blog that further explores tips and strategies for entrepreneurs, and she produces The Proffitt Podcast – a platform where female entrepreneurs gather to hear and share stories of their journeys.

Krystal lives outside of Houston, Texas with her husband Seth, their three sons, and their obnoxious Boston Terrier, Wall-E (who appears regularly on her live videos).
“My purpose is to go forward as a Rookie , figuring things out along the way and then turning around and sharing all the lessons I’ve learned.”

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Pinterest Pin - Krystal Proffitt, author and podcaster from The Proffitt Podcast helps you build and launch your podcast with this post - How to Create an Amazing Podcast with Very Little Tech Knowledge | TheSuccessMountain.Com
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Pinterest Pin - Krystal Proffitt, author and podcaster from The Proffitt Podcast helps you build and launch your podcast with this post - How to Create an Amazing Podcast with Very Little Tech Knowledge | TheSuccessMountain.Com
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Pinterest Pin - Krystal Proffitt, author and podcaster from The Proffitt Podcast helps you build and launch your podcast with this post - How to Create an Amazing Podcast with Very Little Tech Knowledge | TheSuccessMountain.Com
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