How to Survey Your Audience When You Don’t Have One Yet

by | Mar 17, 2019 | Business, Productivity

11 min read

When we first start out blogging,, we hear all these things like “survey your audience” and “find out what they want”.

Most of us sit back after hearing that and go – umm what the hell, I don’t even have an audience, how am I supposed to know what they want?

Luckily, I found the perfect way to survey your ACTUAL audience, in REAL time.

The audience that’s actually reading your posts, and signing up for your emails.

The actual people – not the ones that you feel like are in a sea of readers where you feel like you can’t connect with them.

Find out your audiences biggest struggles or pain points with this unique technique to see what your SPECIFIC audience needs help with.

The best part is that this works even if you have a tiny email list with like 10 people and your mom! (if you have less than 10 people, that’s okay! We just need ONE honestly!)

Disclosure: Some of the links below may be affiliate links, which helps support our site. Please read our policy here.

Why We Need to Survey

If you’re reading this, you probably already know why it’s good to do, but just a quick recap on why we need to survey our audience:

  • You know what content to write
  • You learn what kind of readers are attracted to your content
  • You learn what their biggest struggles and pain points are, so you can help them

By being able to survey your audience, you’re learning specifically what your audience needs from you. If you sent out a survey once every six months, there’s a bigger chance you would get less responses!

Instead of waiting every 6 months as your list grows, why not learn about them in real time?

 

Before You Start to Survey Your Audience

Before moving onto the next step of building your survey – you will want to make sure you have a basic understanding of the problems your readers have.

For example, if your blog is about crafting, you’ll know that your readers probably need help with organizing crafts, their craft room, maybe the technical aspects of crafting. If they plan on selling their crafts, they probably want to know more about that – etc.
This helps so that you can ask the right questions to your audience, instead of vague questions where you won’t get good, informative answers.

You will need to have your email service provider set up with Convertkit, MailerLite, etc.

You should already have a freebie or email opt-in (sometimes called a lead magnet) set up, as well, in order to start getting email addresses. This will help ensure you’re getting the right ‘audience’ to sign up, and that the questions will be relevant to them!

If you aren’t this far yet – I would recommend working on that first before setting this up!

To get started,  you’ll want to build your survey.
Then you’ll choose the right questions to ask your audience.
And finally you’ll hook up your survey to your email service.

What you’ll need for this project:

  1. Access to Google Forms
  2. Your email service provider set up
  3. A list of questions to ask your audience
    (grab my free cheat sheet of the most valuable questions here!)
  4. A thank-you page for the form

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01 | Setting up Your Audience Survey

To get started,  you’ll want to build your survey! This is the secret sauce to learning more about your audience!

How to Set Up Your Google Form

So first – you’ll want to pop over to Google Forms here.
You’ll create a new survey by selecting the big + sign, to start a new form.
You can also choose from the list of templates available.

First, title your survey. Mine is called The Success Mountain Survey – simple!

Then, start by entering the right questions for your audience! You can choose multiple choice questions, open-ended questions, check boxes, etc!

After that, you’ll design your survey to customize it to your brand. It’s really important to keep your survey looking like your brand so that your readers are familiar with it. You don’t want them to skip it because it looks like an ad.

 

02 | Choosing the Right Questions for Your Audience

Second, you’ll want to decide which questions are most relevant to your audience.

The idea is to make good business decisions based on the survey results!

For example, the people I thought I was attracting with my content I thought were NEW business owners.

Turns out, a lot of my readers have already started their businesses.
This is something I’ve learned from my survey, and it allows me to change my content, sales launches and email funnels accordingly!

How many questions should I ask my audience?

I recommend choosing a max of 5 questions. Anything more than that would cause them not to finish the survey or bypass it altogether. The main point is to try and get every single person to answer the survey.

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How to Steal the Daily Habits of Successful People for Yourself
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How to Guarantee That You Crush Your Goals This Year!
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What kind of questions should I ask my audience?

Another thing to mention is to choose check box answers, because you don’t want to have too many open ended answers. I’ve heard that open ended answers allows you to get the real words your audience uses to describe their pain points, and this is true, but I did notice after some time that a lot of the answers were repeated.

And on top of that, it’s hard to go through all of the answers without being able to see a bar graph. Google Forms will show you one by one answers, so it’s hard to see correlations unless you have a multiple choice, or a check box.

I would aim for one long-form answer for them to fill out, for your most important question.

To grab my list of questions, grab my free cheat sheet in The Vault! The Vault is my resource library full of extra goodies you can download to help grow your business, too!

How do you know what your blogs target audience wants or needs are if you don't have a target audience on your blog yet? What do they need help with, what content should you write? I've found out the perfect way to survey your non-existent audience, even before you have one! Create questions to ask your target audience with this unique audience building technique! #audience #survey #blogging #contentmarketing
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03 | Connecting Your Survey to Your Thank You Page

Once you’re done with your questions, then you’ll want to make sure your survey shows up somewhere your readers can see it.

From what I can think of, you have two choices:

  1. Put a link to the survey in your first email
  2. Put a link to the survey in a thank you page

I personally use a thank you page. I find that you can easily embed the form directly onto the page, which looks nice.

And I think links in emails can be dismissed easily, because they want to get access to their freebie and move on.
There’s often a lot going on in that first email, so I can see it being totally skipped.
With a thank-you page and an embedded form, it’s the very first action they do while they wait for their first email to arrive!

 

03.a | Building Your Thank You Page

The Basics of a Great Thank You Page:

  • A note explaining your appreciation for joining their email list
  • Instructions on where their freebie will be
  • Only ONE call to action to do something (like social media icons to follow, blog posts to checkout, or a survey to do!)

Go ahead and build your thank you page, and then we’ll connect the page to your email service!

03.b | Put your Thank You Page into Your Email Provider

Finally, once you get your Thank You page built, make sure to add it into your email provider.

For Convertkit, you have the option to forward your subscribers over to a new link. In Convertkit, you can select the option for your subscribers to be forwarded to a new page. This is where you’ll put the link to your thank you page!

If you don’t have that option, you could simply put it in the “Thank you for subscribing, click here to finish up!” response after they hit ‘submit’ the email form – or some variation of that!

There’s a few different ways you could do it! If you need help, comment below with your email service provider and I can help you out!

RELATED:
How to Steal the Daily Habits of Successful People for Yourself
Best FREE Courses for Entrepreneurs You Need To Take This Year!
7 Greatest Skills You Need to Hit Your Life’s Target [Book Summary: Brian Tracy’s Bullseye]
How to Guarantee That You Crush Your Goals This Year!
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04 | Embed Your Survey

Finally, you’ll embed your survey to your thank you page.

Head back over to your survey and hit the send button in the top right corner.

You’ll then select Send Via, and choose the symbol that looks like this: < > 

It will give you the option to change the size, but I didn’t find it necessary. I simply selected the Embed HTML, and placed it in the thank you page on my website.

How do you know what your blogs target audience wants or needs are if you don't have a target audience on your blog yet? What do they need help with, what content should you write? I've found out the perfect way to survey your non-existent audience, even before you have one! Create questions to ask your target audience with this unique audience building technique! #audience #survey #blogging #contentmarketing
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  • Twitter
  • Gmail

Final Thoughts on Surveying Your Tiny Audience

So you know learning as much as possible about your audience is going to be vital to your success. To do that without having an audience can be difficult – but not impossible!

Now you have a way to learn about your audience specifically (no Facebook polls with construed results)!

You can also avoid having to send out a survey every 6 months, that gets very little response!

This way you can get more accurate information, and tailor your content to really dive deep into those audience pain points.

To do this, we created a survey using Google Forms.
Then, we created our thank you page.
Finally, we connected everything together by embedding the form to the thank you page, and sending our subscribers to the thank you page after submitting their email address!

Whether you have a tiny audience of five people, or you have a gigantic one – learning as much as we can about how we can help them is a core piece of online business success.  I hope this helps you learn more about them and grow your business or blog!

If you have any questions please let me know, I’m happy to help!

 

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How do you know what your blogs target audience wants or needs are if you don't have a target audience on your blog yet! I've found out the perfect way to survey your non-existent audience, even before you have one!  Create questions to ask your target audience with this unique audience building technique! #audience #survey #blogging
  • Facebook
  • Pinterest
  • Twitter
  • Gmail
How do you know what your blogs target audience wants or needs are if you don't have a target audience on your blog yet? What do they need help with, what content should you write? I've found out the perfect way to survey your non-existent audience, even before you have one!  Create questions to ask your target audience with this unique audience building technique! #audience #survey #blogging #contentmarketing
  • Facebook
  • Pinterest
  • Twitter
  • Gmail
How do you know what your target audience wants or needs are if you don't have a target audience yet or haven't found them? I've found out the perfect way to survey your non-existent audience, even before you have one!  Create questions to ask your target audience with this unique audience building technique! #audience #survey #blogging
  • Facebook
  • Pinterest
  • Twitter
  • Gmail
How do you know what your target audience wants or needs are if you don't have a target audience yet or haven't found them? I've found out the perfect way to survey your non-existent audience, even before you have one!  Create questions to ask your target audience with this unique audience building technique! #audience #survey #blogging
  • Facebook
  • Pinterest
  • Twitter
  • Gmail

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