9 Blog Niche Ideas That Are Guaranteed to Make the Most Money

by | Nov 15, 2019 | Business

20 min read

I remember when I was starting my blog. I had a notebook with a ton of blog niche ideas written down, wondering if any of them would amount to anything or if I was making a mistake.

It’s sort of scary, isn’t it?

Like, what if you choose the wrong niche, or what if none of them are even profitable?

What if you waste hours of your time with the wrong niche, only to find out you should delete it all and start over?

That’s like, the blogging nightmare, right?

I totally get it, so I wanted to write a post showing how to get over this hurdle as a new blogger!

First of all – CONGRATULATIONS on deciding that you want to start a new blog! It will be a whirlwind fun adventure that I hope you love!

If you’re ready to choose a blogging niche, but you’re overwhelmed or scared about choosing the wrong one – don’t be!

I’ll give you some data showing what the most profitable core blogging niches are, as well as a list of blog niche ideas within those that you can choose from!

This will leave you feeling much more confident that you’re choosing the right niche, and making the right decision for your blog.

I’ll guide you through the same process I use to with my readers who come to me asking for help on choosing their blogging niche.

I’ll also show you some guidelines and tips on how to choose the perfect blog niche that you love, so you won’t regret it!

Let’s get started.

Disclosure: Some of the links below may be affiliate links, which helps support our site. As an Amazon Associate I earn from qualifying purchases that go towards supporting this website, it’s content and costs, at no cost to you. Please read our policy here.

What is a blog niche?

A blog niche is the TOPIC of which you’re writing about on your blog.

It’s the theme of all of your blog posts. It’s the umbrella topic of your blog.

The main idea that you’re trying to solve, or the theme of your blog is going to be one of the most essential starting points of starting your blog.

How important is it?

Let’s just say, if you get it wrong, you’ll have to scrap everything and start over.


Okay, so you know what it is – but why is it important to have a niche?


Why do you need a blog niche?

You’ll have wasted so many hours writing, editing, posting on social media, building your website – all for naught if you aren’t writing about a topic that covers the 3 essential points in my acronym below, PEN.

Now, you might be thinking – won’t I get bored if I’m not writing about new topics each week?

Or perhaps you’re worried that you’re alienating all of your audience, and you want to reach as many people as possible.

I hear you – but consider whether you might make these mistakes if you don’t choose a blog niche (or you choose the wrong niche):


Without a blog niche, you might write about topics that are too broad

If you are covering too many topics (which you would think would be a good thing) you’re eliminating your audience.

Instead of going to an urgent care doctor for a problem, you would rather go to a specialist, right?

Think of it that way.

That’s what people search for when they go to a website. Those are the search results they click on in Google.

Now, even if you choose the right size niche, you might have chosen one that no one is looking for:



Without a problem-solving niche, you might not get readers or traffic

Another reason why you need to choose a blog niche is that your current blog content or plan may not be solving a problem. It might not even be popular at all!

If you’re looking to gain traffic by writing about “what’s in your bag” or other diary-esque posts, you’ll have a harder time making money with your blog.
Instead, make sure you’re choosing a niche that solves a problem from A to Z for your reader.
That is what people are searching for – solutions to their problems.
Now, when you get to be a bigger blogger and your readers really want to know what’s in your bag, by all means! But let’s get there first.

Your niche needs to be about them, because no one looks for blogs or websites without something being in it for them.
So, when choosing your niche, ask yourself what’s in it for them to read your blog?

On the other hand, if you choose a niche, but it’s the WRONG niche, you could be writing the wrong content altogether.

Speaking of traffic, you’ll probably be using Pinterest to kick start your traffic and get instant readers to your site, as most new bloggers do.
I found a killer Pinterest strategy using two super inexpensive tricks + Tailwind that grew my Pinterest account by over 600% in 3 months! Check it out in my post, The Triple Threat Pinterest Strategy That Grew My Pinterest Following by 682 in 6 Months!


Choosing the wrong blog niche means you’re writing the wrong blog content

The third mistake, potentially the worst mistake of them all, is choosing the wrong blog niche to write about!

This means you’d be writing the wrong content altogether. If you aren’t writing about what people are searching for, you’ve got a huge problem. That is, no one is reading your blog.

This is a domino effect, because as time goes on, you’ll find you’re attracting the wrong readers, you’re getting the wrong email subscribers, and you will struggle with creating or selling products in the future.

Best to take care of it first, and choose the right blog topic from the get go!

Okay, I’ve convinced you that not only is having a blog niche important, but that you need to choose the right one. How do you go about doing that?

How to choose the perfect blog niche for your blog


Brainstorm Profitable Blog Niche Ideas

Before you choose a niche, you’ll want to consider PEN:

  • Passion
  • Expertise
  • & Needs



When it comes to passion, there’s numerous ideas, hobbies, skill sets that you can bring to the table. That’s why each one of us is unique.

Might sound sort of cliché, but its true!

  • What do you like to do on Saturdays?
  • What things do you and your friends do?
  • What jobs have you done in the past that you’ve enjoyed?

In other words, choosing something you’re passionate about means you’re excited to help someone solve a problem.

What you can do is to set a timer for 15 minutes and write down things that you love to do, be, and have.

Keep going on your list, even when it gets tough. Start thinking about things you did as a kid or fun toys or activities you’ve done with others.

Or think about what types of books or magazines you read, sites you go to, games you play, and the fact that you play games even!


But just being passionate about a topic isn’t enough. You have to also know what you’re talking about.

It’s important to make sure you’re passionate enough about the topic.

For example, I really like watching movies and picking apart TV shows, but I do not want to have a blog about movies or TV shows. I don’t have enough expertise or experience.

And I do like to bake tasty treats every once in a while, but I would loathe taking lots of pictures for every step, and doing 5 recipe test bakes, no thank you sir.

So make sure to consider those points as well. As entrepreneurs, we like to get excited about how any idea we like can be turned into a money making idea, but it’s simply not plausible, or a good idea. Sometimes hobbies are okay to just stay as hobbies!

One final question: What do you want to be known for when you’ve got a successful blog under your belt?



Expertise is where your awesome skills lie.

What are you GOOD at?

Now, this is different than passions.

Creating value for someone is what blogs are all about these days. You see, there used to be traditional marketing, but now with the internet, there’s content marketing. Content marketing is what a blog relies on.

You’re exchanging valuable information with your expertise in order to build a relationship with that person.

Okay, you aren’t like taking them to Red Lobster or anything, but you’re building that connection.
A connection that a bigger brand can’t do.
A personal connection.

Your readers will be able to reach out to you and personally ask you for help on your chosen topic that you are excited to help them with. That’s what it’s all about!

Basically, you’re solving a problem with your mad skills.

NOTE: This doesn’t mean you need to be a legitimate expert with 10,000 hours of experience. Nope, not at all!

This just means you only need to know a little bit more than your reader.

You just need to be one step ahead. You don’t need to know everything about your topic before you start.

If you’re feeling insecure about this, you might be experiencing a bit of imposter syndrome. Don’t worry, it happens to all of us!

Even I feel like I’m not an expert enough to talk about this stuff sometimes, but I know that I need to share my knowledge with you as much as possible, so I soldier on!


After writing out your passions, and considering your expertise, we also need to consider whether or not there are people who need what you’re teaching.

Speaking of teaching – you’ll need a content calendar once you choose your niche! You can learn how to set up an editorial calendar with Trello, plus get a free automated Trello editorial calendar board!


Find a need and fill it.

That’s what they tell you when you start reading business books.

There’s always going to be a gap in any market. You just have to think creatively to find it!

Do you read crafting blogs and hate it when the writers don’t show as much detail? That’s a gap! Your angle is to create crafts where you show step-by-step detail. That’s your specialty.

Do you watch Youtube videos and realize that there could be hilarious content on something, but can’t find anything? Start creating videos and see where it goes!

Or perhaps you wanted to lose weight once but couldn’t find the type of blog or Youtube video to follow that would solve your problems the way YOU wanted them to be solved. No better time than now to become that person!

These are all gaps in the market.

As long as you are finding a need doing SOMETHING to help your readers from point A to point B, you’re on the right track.

In other words, your customer needs a problem fixed, and you’re helping them fix it.

An excellent example of using the passion, expertise & needs strategy is Jennifer Maker. JenniferMaker is a craft blogger, who has quickly started making six figures MONTHLY through her craft blog. She shows this with income reports and omits her blogging about blogging income. She gets to craft and teach others how to do it, which sounds like the absolute dream job. Choosing the right niche idea can create incredible results with your blog!


Validate your blog niche ideas

Okay, so you’ve got a list of niche ideas that are narrowed down – fantastic!

You know some people might be making money off of these or related niche ideas.

Next, you want to make sure that you can go the distance with it, before you spend thousands of hours tweaking your site, writing posts, promoting, and talking about them. Ready?

We’re going to go through a few questions you can ask to make sure that one of these niches is really the niche for you.




First things first – could you come up with around 50 post topics, questions, or ideas to write about your niche off the top of your head?

Obviously this doesn’t have to be exactly 50 post ideas for every niche.

Simply, see if your brain could immediately come up with a lot of ideas right now to write about.

Yes? No?

Cross the ones off your list that you are no longer interested in.


Next – is this topic already popular online?

In other words, can you find lots of blog posts on Pinterest, Google, books on Amazon, or classes on Udemy to validate that this topic is popular?

Google Trends is a great place to start with your niche list.

Just type in your niche or a few related keywords into Google Trends and take a look at the results.

In this example I chose the AIP diet. You can see it’s definitely trending upward, so this would be a good niche to write in.

Google Trends for AIP term - 9 Blog Niche Ideas That Are Most Profitable

Another exercise you can do is to hop over to Ubersuggest. Ubersuggest is a keyword tool which simply means you can search a term like “Yoga” and see what comes up. Ubersuggest will give you a vague idea of how many people are searching for your topic currently.

You want at least a few search terms in your niche to come back with a high search volume.

This means it’s popular!


Lastly – are people making money with this blog niche idea?

To validate this, see if you can find your blog niche in a course or book on Udemy or Amazon that is popular. If there aren’t any (with lots of students or reviews) then you may need to reconsider your niche!

Hop back over to Udemy, Coursera, and Amazon.

Type in some keywords from your niche.

In Udemy, you can see how many people have taken the course, and when it was last updated.

The more people that have taken the course, the more popular that niche is!

On Amazon, you can count on a topic being popular if there are lots of books (especially with lots of reviews) for your topic.

Amazon Niche Searching - 9 Blog Niche Ideas That Are Most Profitable - The Success Mountain

Amazon and Udemy are also a great place to look at the contents of the book or course and see what sort of blog posts you should be writing in that blog niche!

Jot this down for later, because you can use it when brainstorming post ideas.

Another thing you can do is to hop over to Instagram and find influencers who are building an audience in your niche. Keep an eye out for what they do, and maybe write them down to come back to later for inspiration on popular topics, products, and price points.


Which of your blog niche ideas are the most popular and profitable?

So now that you’ve brainstormed your OWN ideas first, let’s see which blog topic ideas you’ve found are the most profitable for making money with your blog!

There was this fantastic blog post by Brandon Gaille from The Blog Millionaire. He did a blog income report study, where he researched what blog niches made the most money.

When you’re starting out with your list of ideas, see if they relate to these most popular niches below. If they’re a smaller category within these larger niches, that’s perfect!

  • Marketing
  • Travel
  • Mommy Blogs/Parenting Blogs
  • Relationship blogs
  • Food Blogs
  • Personal Finance Blogs
  • Lifestyle blogs


If you want to learn more about the most profitable blog study, check out Brandon’s podcast episode here.


So now you have YOUR list of blog ideas you started with narrowed by the most profitable niches, and below you have a giant list of blog niche ideas.

Go through and finalize these ideas with the guidelines above to find your niche!

150+ Profitable Blog Niche Ideas

In blogging, you can pretty much organize everyone’s blog into a particular umbrella category. You can blog about “budget travelling” but your larger blog niche would be “travel” or “finance”.

You could write about dessert recipes only, but your larger blog niche would be “food”.

Does that make sense?

Most people have problems in the following areas of their life:

  • Passions and hobbies
  • Careers and Blogging
  • Personal Finance and Money
  • Health and fitness
  • Food & Recipes
  • Relationships
  • Parenting
  • Travelling
  • Lifestyle (not highly recommended to start with)

Below are sub-niches that you can choose from within those 9 core niches.

Passions and Hobbies

  • Gardening
  • Camping
  • Drawing
  • Digital art
  • Video editing
  • Youtube
  • Art
  • Music
  • Writing
  • Motorcycles
  • Water skiing or water sports
  • Gambling
  • Technology
  • Programming and web development
  • Boating and fishing
  • Tech blog
  • Photography
  • Fashion
  • Makeup
  • Golf
  • Astronomy
  • Astrology
  • Horseback riding
  • Self-defense (you could even go niche, “self defense for women”)
  • Interior design
  • Ballet
  • Dogs, cats, pets
  • Video game tutorials for beginners
  • Game walkthroughs and tips
  • Strategy game best practices
  • Card and board games
  • Date night with your spouse
  • Marriage
  • Outdoor activities like camping
  • Self-improvement and personal development
  • Books and book reviews
  • Habits/Goal Setting
  • Planning
  • Productivity
  • Movies
  • TV shows
  • Celebrity news and gossip
  • Filming, movie locations
  • Theatre, opera, and ballet
  • Stand-up comedy and improvisation
  • Upcoming events
  • Home décor
  • Home design
  • Home Reno
  • DIY Crafts
  • Sewing
  • Quilting

Careers and Business

  • Blogging
  • How to get a job doing x
  • Education and career
  • College graduation (what to do after college/jobs)
  • How to get jobs, apply for jobs, find jobs
  • Resume writing
  • How to work from home
  • Online jobs
  • Virtual assistants
  • Career path advice
  • Promotions and career coaching
  • Learning new skills
  • Leadership
  • Study hacks – Cal Newport, the author of Deep Work started out with a blog on this topic!
  • SAT tips and tricks
  • Social media
  • Online marketing
  • Local business marketing
  • Digital Designing and graphic design
  • Website design
  • Coding

Personal Finance and Money

  • Personal finance
  • Frugal living
  • Budgeting
  • Financial independence
  • Money for millennial’s
  • Student loan debt
  • Insurances and savings
  • Mortgages
  • Lending
  • Retirement
  • Early retirement
  • Credit repair
  • Investing and stocks

Health and Fitness

NOTE: Be careful with this niche. Google released an update recently called the “medic” update that ranks websites that have authors of higher credentials higher than those without. If you have credentials or a license, you’re good. If you don’t, do some research on that update to see if it’s a good idea for you.

Also, be sure to choose a great disclosure for your website stating that your readers should consult a doctor before using or following your advice, and that you are not a doctor (hey, unless you are!)

  • Diets – like Paleo or Keto diets that are all the rage right now
  • Nutrition and supplements
  • Meditation
  • Herbal remedies
  • Mindfulness
  • Mental health
  • Self-care and self-worth
  • Confidence boosting
  • Skincare
  • Traditional medicine
  • Nursing or other careers in the health industry
  • Health insurance
  • Sports
  • Yoga
  • Weight loss
  • Crossfit training
  • Cycling
  • Running and marathons
  • Extreme sports
  • Hiking
  • Cheerleading
  • Pilates
  • Personal training

Food and Recipes

  • Wines and champagne
  • Craft beer
  • Exotic cuisine
  • Cooking
  • Home-cooked meals
  • Health foods, super foods
  • Baking
  • Holiday baking, holiday recipes only
  • Recipes
  • Kitchen equipment
  • Veganism and plant-based diet
  • Coffee or tea
  • Diets
  • Eating healthy on a budget
  • Health and food as medicine


  • Dating guide
  • Moving together and starting a family
  • Weddings and marriage
  • Relationship advice
  • Divorce
  • Pregnancy and becoming parents (see parenting)
  • Family holidays


  • Pregnancy
  • Breastfeeding
  • Special needs children
  • School and bullying:
  • Homeschooling
  • Saving money for kids
  • Parenting for millennials
  • School and education
  • Childcare and daycares
  • Family holidays
  • Hobbies for the whole family


  • City guide
  • Travel tips and travel hacking
  • Cultural differences
  • Language and travel
  • Traveling for work
  • Disney blogs (these can be huge!)
  • Europe travelling
  • Travel hacking

Don’t forget that you can combine niches, too!

Niches such as food & health together would make a healthy eating blog.
Finance and food together would make eating frugal.

Mix and match your ideas and see what you can come up with!



Final words about choosing the perfect blog niche for your website

After brainstorming blog topics and validating them through PEN, you’ve checked out the list of profitable blog niches I shared above.

Now, if you haven’t narrowed down your niche yet, that’s okay.

I don’t think it’s meant to be absolutely perfect on the very first day.

Part of the journey is that you’re supposed to take some time with it, experiment, and test as you go.

You know, write a few posts, get a feel for how you like that topic, and then if you hate it, you at least tried it! Then, quickly move onto the next one.

The most dangerous thing you can do is to keep pushing when you know that it’s not the right niche for you.

There’s a difference between writing 50 or so blog posts and shifting your focus a slight direction, and completely struggling to write 5 or 10 posts on one topic and having to start over.

It’s okay if that happens, but my tips with PEN and the list of ideas combined with validating the list you’ve brainstormed for yourself, you’re headed in the right direction.

So, how did your niche brainstorming session go? Did you narrow your blog niche ideas list?


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9 Blog Niche Ideas Guaranteed to Make the Most Money - The Success Mountain 9 Blog Niche Ideas That Are Guaranteed to Make the Most Money green - The Success Mountain