The Creative Way to Stalk Your Competition
4 min read
Stalking your competition.
Everyone does it. I’m looking at you!
Especially with our internet world now.
It used to be all – oh I have to sit in my cold car overnight with some donuts and coffee pretending I’m on a police stakeout to see if my recent ex-boyfriend brings a girl over.
Wait, what? I didn’t do that (no seriously, I’ve never done that)!
But that’s how it used to be before the internet. Grab your trail mix, we’re going to go waaaaaay back to that time!
Nowadays, we use creepy web searches and this handy tool:
the Wayback Machine.
In all seriousness, it’s a great way to stalk your competition and to get rid of that terrible Imposter Syndrome that can plague your mind. Imposter Syndrome is horrible because it tells you that you aren’t good enough to do something. I’m sure you’ve had Imposter Syndrome at one time or another!
Whether you’re starting a business or trying to build a new brand, you eventually will need to check out your competition to analyze what they’re doing and to pivot as necessary. It’s good to do that every once in a while, too. It’s how the market ebbs and flows.
Recently I came across another site that was almost exactly what I am aiming for with this one.
It looked amazing! As I scrolled through, I realized that I had a bit of envy setting in.
Her photos look so great.
Her web design is amazing.
Her methods are – what my dreams are made of!
Gah, why couldn’t I have thought of those things/wrote that/looked like that?!
Instead of letting that envy take me away and feeling grumpy that I didn’t come up with those amazing ideas, I decided that I would rather appreciate her work because she is giving me more ideas for what I want to direct and pivot towards in my own business!
I wouldn’t have known that if I didn’t come across her site.
Then, I had a thought to nip that envy in the bud by checking out what her site used to look like when she first started.
Her site was just as boring and dingy as the majority of sites were back then before amazing graphics were a thang. I was kind of shocked!
Aside from this making me feel a little better – I learned a lesson here:
Stalking your competition is imporant because it teaches you how to appreciate what is already done, giving you a road to head down. I discovered that this is a great way to show yourself that you don’t need to have a fancy site or have it all figured out and polished before you start that project/business/blog/brand.
Instead of pining for that perfection, take comfort in knowing that everyone starts somewhere, and don’t let those gorgeous polished sites slow you down or distract you from your own journey. Everyone’s success looks different, and yours will too.
Even if someone were to model exactly the way their idol does it, it would still turn out different – not to mention be plagiarism and all of that.
Follow your own journey!
Use that envy to guide you.
And remember, it doesn’t matter what it looks like, as long as you start!
Have you ever cyber stalked your favorite people online for business, or stalked your competition? Is this useful? Chime in below!